The Riad Sa’eed:
Building a Content Foundation for a Newly Opened Luxury Hotel
The Opportunity
The Riad Sa'eed needed a content foundation that would support brand awareness, guest discovery, and long-term growth as a newly opened luxury riad in Marrakech.
Focus Areas
Luxury hospitality photography, short-form video, content strategy, content pillars, social media planning, SEO blog content, brand storytelling, and search optimization.
Deliverables
Photography assets, Reels and Instagram content, blog content, content pillar development, social media recommendations, SEO recommendations, and content planning support.
“Beyond producing beautiful photography and video content, what impressed me most was Sara’s strategic approach.
Sara took the time to understand our brand, target audience, and positioning, and provided thoughtful recommendations not only on content creation but also on social media strategy and SEO. Her insights went far beyond aesthetics and gave us a clear direction on how to strengthen our online presence and better communicate the unique experience we offer.
I am confident that her work will have a lasting positive impact on our brand visibility and engagement, and I would not hesitate to recommend her to any hospitality business looking for both creative excellence and strategic expertise.”
— Afaf Zkhiri, General Manager, The Riad Sa’eed